Home Crafts by Karin

Challenge

Karin sews every piece by hand in small batches. The platforms she'd tried were bloated for a shop her size, and she never felt she owned anything: not the storefront, not the customer experience, not the data. She wanted a home for her brand that was simple to run and entirely hers.

Approach

Own the whole stack. Instead of a template with a plugin pile, I built a lightweight custom site in HTML, Tailwind, and PHP. Nothing in it is there without a reason, so there's no bloat to maintain.

One place for inventory. Karin manages all stock from a single admin panel. Because she makes small batches and items sell out, accurate inventory matters more to her than a long feature list.

Stripe webhooks update stock the moment an order is paid, so the shop never sells something that's already gone.

A brand with a point of view. The warm palette, the needle-and-tea-cup logo, and the tagline "Goods with a second life already planned" reflect her values: natural fibers, small batches, and pieces made to be mended.

Outcome

Karin's business is up since launch. Her admin panel and checkout run on a codebase she owns.