2026 · Brand & Website
Home Crafts by Karin
A seamstress's dream.
Challenge
The old site buried product information under heavy forms and vague internal jargon, so users dropped off before ever requesting a quote.
Approach
I rebuilt the IA around real milestones, created calm educational pages, designed a reusable calculator UI, and engineered the PHP stack with a flexible CMS.
Outcome
A cleaner flow, faster authoring, and analytics-backed decision making for the marketing team.
+41%
Completed applications
1.4s
Largest contentful paint