Discovery & Strategy
1–2 weeksI translate your offer into a clear product narrative, information architecture, and measurable goals.
- Product strategy
- Copywriting structure
- Technical roadmapping
Available for new projects
I design and build digital products that perform.
From positioning and interface design to PHP-powered CMS builds — one partner for strategy, visual craft, and dependable engineering.
DESIGN SYSTEMS
PHP APPS
CONVERSION FOCUSED
ACCESSIBLE UX
PERFORMANCE TUNING
Full-service studio, engineered like a product team.
No handoffs, no black boxes. You get a single accountable partner from idea to launch and beyond.
UX & Interface Design
2–3 weeksCustom layouts, components and motion that feel intentional and make the next action obvious.
- Wireframes
- Design systems
- Interaction states
PHP Development
2–4 weeksFast front-end builds paired with a dependable PHP backend and an admin panel you can actually use.
- PHP CMS builds
- Responsive front-end
- Performance tuning
Support & Iteration
OngoingPost-launch monitoring, content updates, A/B tests, and continuous improvements based on real data.
- Analytics setup
- Feature updates
- Maintenance plans
Projects built with strategy, craft, and care.
A snapshot of recent sites, platforms, and products.
Brand & Website · 2026
Home Crafts by Karin
This website was an incredible joy! I got to really flex my creative muscles when it comes to almost every single aspect of the design, including a custom made backend.
Portfolio · 2026
WSKY Ride
A bold, editorial agency site with a modular CMS for campaigns, case studies, and team pages.
I design. I build. I stay accountable.
I'm J. Shipps, an independent web designer and developer. I work with startups, founders, and small teams who need a high-quality digital presence but don't want the overhead of agencies or freelancers who hand off too soon.
My process blends product thinking with user experience, interface craft, and PHP engineering. That means the promise on your landing page and the experience in your admin panel actually line up.
Design that ships
I care less about trend-heavy pixels and more about interfaces your team can launch and maintain.
Engineering discipline
Clean PHP structure, readable content models, and performance that doesn't degrade after launch.
Clear communication
You know what is happening, what is next, and why decisions were made.
Ready to build something better?
Tell me about the product, timeline, and where you want it to go. I'll reply with next steps or an honest no.
Project inquiry
The more context you can share, the better.